Social Media is no longer a Kids Activity
We have finally reached the tipping point where most adults in business are acknowledging that Social Media sites like Facebook, and Twitter are no longer for kids. According to the Harris Poll and other surveys released in April 2009, here is what they reveal:
- 41% of adults 45-54 years old are now on Facebook (The Harris Poll, Harris Interactive, 4/16/09)
- “…60% of 30 million LinkedIn users have high personal incomes, hold executive level or consultant positions, are decision-makers and likely to be active networkers. The results prove, say survey sponsors, that “online social networks are not only a way for professional groups to stay connected, but powerful tools for business as well.” (According to survey conducted by LinkedIn with Anderson Analytics and SPSS, November 2008)
- The total number of members that have the titles President, Founder, or CEO in their current job is 1,897,686 - or about 4.9% of all LinkedIn members (a profile search on LinkedIn)
- Tweeting is also slightly more prevalent among the young, but not by much; 8% of 18-34 year olds use Twitter, 7% of those 35-44 use it, 4% of those aged 45-54 and just 1% of those 55 and older; (Harris Poll)
- Over 150,000 register for Facebook EVERY DAY. That’s 1 million a week. (Global Neighborhoods blog)
- As of April, 2009, just under half of all Americans have a Facebook or Myspace account (The Harris Poll, Harris Interactive, 4/16/09)
- 41% of adults 45-54 years old are now on Facebook (The Harris Poll, Harris Interactive, 4/16/09)
Year over Year Growth Increases
To further detail the popularity of these sites, I used Compete.Com to look at trends associated to the growth of Facebook, Twitter, MySpace, and LinkedIn.
- The fastest growing network is Twitter with over a +1600% growth rate within the last year.
- Facebook and LinkedIn grew at +163% and +108% respectively.
- Myspace slightly declined in growth, but still remains the 2nd most visited network next to facebook.
Dose of Motivation
Posted on Wednesday, August 05, 2009 at 04:34 PM in Commentary and Relationship Marketing Coaching | Permalink | Comments (0)