I was reading an article on 2008 Real Estate trends today (know we've all read plenty of them), and found some comments by speaker and trainer Walter Sanford that parallel what we've been telling our Masters who are quite understandably concerned about current market conditions.
These comments also struck me because the team here had just been talking about this and the silver linings that could emerge when the correction is over. The point he was making is that "buyers who qualify in today's market are more likely to be financially stable and to keep their homes for a longer period of time. This means they'll be more committed to staying in their new neighborhoods and making them a positive, vibrant place to live." (This is the article author, Emily Colin, writing about her conversation with Walter). "Also, today's real estate agents must take each of their clients more seriously than ever, discovering the clients' needs and then creating a marketing plan that addresses those needs on an individualized basis. The focus now is less on generating a high quantity of leads and more on cultivating the quality of individual leads generated. This is good news for the consumer, as it portends a more personal relationship with a dedicated Realtor or Lender."
We couldn't agree more! And it is the strength of those relationships that will bring the business to those agents who have built them, and paid consistent attention to them through it all.
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