I guess it's obvious that Peggy Greb listened and interacted during her recent 1-on-1 with her Systems Coach! Take a look at how she customized her PropertySource website and I'm sure you'll agree. We want to spotlight it here to acknowledge her achievement, and also to give you an idea of what's possible on your site that comes with your Relationship Master membership.
This particular consultation was in response to Peggy's plan to add more graphics to her website, and link to other useful sources of information. Just one of her new pages will show you how informative and helpful a website can be with a little ingenuity; there's no question that her clients will know she knows her stuff.
One of her new pages is called "Economy Borough Real Estate," part of her territory in Beaver County, PA. This area offers homebuyers large lot sizes, lower taxes than nearby Allegheny County, and more house for
your money, according to Peggy. The page begins with links to 11 new sections which tell her customers everything they ever wanted to know about the area. And then some! Along the way. she paints us pictures of the opportunity with graphs. Did she create them? Read on.
This graph is in the section called "Market Trends". She points out that it shows, while there's a lot of inventory, there are also steady sales. And, by the way, this shows Peggy's resourcefulness. She's a real estate professional - not a graphic artist. So she called her broker, Northwood Realty Services, and asked if they had any existing material and applications she could use. She knew graphics like these would provide another layer of professionalism to her site and flesh out her statements about the market.
She also selected graphics that depict sales cycle, average price/average sale and inventory for the area. But she's not done yet. She provides a link to the West Penn Multilist (MLS) showing nine pages of properties sold (so far) this year, compared side by side for features, price, and lot size. And, of course, she linked to the Borough website, utility companies, school info, weather and more. When you reach the bottom of the page, and the link to all her listings, you can't argue with two overriding facts: First, that the Borough offers opportunities you probably want to explore if you're looking for a home in that part of the world. And second, that nobody knows the area better than Peggy Greb! She's been with us since February of 2005, and has obviously learned what it takes to be a standout.
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