Certainly more fun than reading about "new records" for oil prices every day, isn't it? This is GOOD news!
Member participation in our Realtors Reach Out program has generated $24,500 to date! Those dollars go directly to the American Cancer Society. Here's how it works: PropertySource donates $50 for every new or renewing member in our relationship marketing program who wants to participate. They, in turn, identify their most valuable clients, and let them know through a customized campaign that a donation has been made in their honor.
We initiated this phase of the Realtors Reach Out campaign (the receiving organization differs in each phase) late in October of 2007, and two things have been happening regularly since: First, our members are very happy with this opportunity to give back to the community. And second, their clients are very moved by the gesture. Most individuals have been touched by cancer in one way or another.
It seems to me that, as the real estate market is not as bullish as it has been, these donations mean more now to both parties than they would have earlier. And I believe those clients, as long as our members stay in touch, will remember their agent when the next opportunity comes to refer a friend or family member looking to buy or sell a home. And in the meantime, we all get to do some good.
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