Pretty exciting! As we near the end of July, the total donations to the American Cancer Society are approaching the $30,000 mark. And we still have a few months to run. This phase of our Giving Program, now in its ninth month, has triggered great response from our member agents and their customers.
If you're not familiar with it, read a quick explanation of how it works here. The agents do the grass-roots work in the customized campaign we created, and we donate a portion of their membership fee in honor of their most valuable clients. The money goes directly to the American Cancer Society (this campaign's chosen charity) and/or any local 501(c)(3) foundation. The customers so selected are very moved by the gesture. One Florida agent reported that one of her clients literally ran out to thank her when they saw her passing in her morning jog. Almost all of us have been 
touched either directly or indirectly by cancer, and it's great to have a chance to support research for a cure.
We initiated the Reach Out program after the events of 9/11, and have reinstituted many times since for different worthy causes. The enthusiasm is contagious! I've heard more than one agent say this campaign was the tipping point in their decision to join us. It's an amazing way to give back, and reinforce the bonds of loyalty with their most important clients.
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