(DM News)
E-mail marketing spending will continue to expand at double-digit rates - 18.5% per year - for the next five years, according to Veronis Suhler Stevenson (VSS), a private equity firm, in its annual Communications Industry Forecast published on August 3. Of all direct marketing segments, e-mail is growing the fastest by far. VSS puts the total spend for e-mail at $11.9 billion in 2008 and, by 2013, it forecasts e-mail will be a $27.8 billion business. “It will be bigger than catalogs and comparable to telesales spending,” said Jim Rutherford, EVP at Veronis Suhler. He said e-mail marketing performed so well because it offers a low-cost alternative to direct mail and other marketing strategies.
Kick-Off and Training Events
- Check out photos from our most recent travels around the country. You might just find yourself!
Founding Members Share Their Thoughts
- The PropertySource Relationship Revolution began many years ago. Some of our members may remember the "old days" when every e-Newsletter was a text-only format. Or when our Contact Manager consisted of 5 fields! We've come a long way, and it wouldn't have been possible without the support of our Founding Members. Some of our members have been involved with us for over a decade now, and we've been thrilled to have their participation in the rollout of our newest programs, including the Referral Challenge, Articles of Value and more.
We asked them to share their thoughts on how we're doing - and how the new tools will benefit their relationship marketing efforts.
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